Design. Again?
Cultural Brand System, Podcast Identity
Visual Identity & Brand Strategy for a Culturally rooted Design Podcast
Role
Brand Systems Designer
Timeline
Summer 2025
Tools
Figma, Adobe After Effects, Illustrator, Photoshop
Team
Sole Designer
AT A GLANCE
Designing a Culture-Rooted Brand System
01 End-to-End Ownership
Served as the sole designer for the complete visual system, owning the work from early research and development through production.
02 Collaborative Process
Worked in close collaboration with the podcast founders, translating editorial vision and cultural intent into visual form through iterative reviews.
03 Grounded but Scalable
Designed a modular, contemporary brand system rooted in African and Afro-Caribbean perspectives while ensuring clarity + adaptability across global audiences.
Context
Design.Again? is a culture-driven design podcast rooted in African and Afro-Caribbean perspectives, examining how designed systems shape culture, power, and creativity on a global scale. I was brought on as the sole designer to develop an end-to-end visual identity that could honor this cultural depth while remaining contemporary and widely accessible. Working in close, ongoing collaboration with the podcast founders, I led all visual decision-making and maintained direct communication throughout the process, translating editorial vision and cultural intent into a cohesive brand system spanning logo, motion, web, and digital platforms.
01 Brand System
Consistent, culturally relavent, yet contemporary,
Logo
Colours
Typefaces
02 Used Cases
System at Scale
03 Reflection
What I learned from my first solo brand project
Key Insights
Culture Is Learned Through Understanding
Direct collaboration with the client revealed that cultural nuance can’t be assumed or abstracted; rather, it must be understood through listening, context, and shared dialogue.
Design Ownership -> Design Judgment
Leading a project end to end as the sole designer sharpened my ability to make confident decisions, take responsibility for outcomes, and think beyond individual assets.
Grateful for…
This project was my first large-scale branding initiative that I led as the sole designer, and it was an incredible learning journey. From day one, I had to take ownership of every stage, from developing concepts, to exploring visual directions, and translating ideas into cohesive systems, while working closely with the client. I quickly realized how valuable it was to proactively ask for feedback, clarify their vision, and test ideas through rapid iterations. Each conversation and critique deepened my understanding of the project—and of design itself. Moments like when my client shared insights about African culture made me realize why certain design decisions mattered in context, showing me how cultural nuance can shape both concept and execution.
Splitting the process into rapid exploration and focused refinement taught me how to balance experimentation with strategic thinking. I learned to push ideas further while remaining mindful of cultural references and functional requirements, creating a flexible identity that could adapt across podcast covers, social media templates, and promotional graphics.
Looking back, I am deeply grateful for the opportunity to grow through this project. It strengthened my confidence as a designer, showed me the power of curiosity and initiative, and deepened my appreciation for thoughtful, culturally grounded design.