For Carnegie Mellon University’s annual Freshman Showcase—one of the most celebrated design events on campus, drawing an audience of over 300 people—I led the branding committee in creating a cohesive visual identity for the event. We named the showcase Piece by Piece to reflect both the collective nature of student work and the process of building a design education step by step. Drawing inspiration from the cube, an iconic form in our design classrooms and a shared reference point among students, we developed a brand system that felt both personal to our cohort and memorable to the larger CMU community. The brand was applied consistently across tabling materials, social media campaigns, event signage, and other touchpoints, ensuring a unified and engaging experience for attendees. The result was a visual system that both showcased our work and celebrated the collaborative spirit of our freshman year.