



Client Work
李希侃生日会: Cohesive Visual Identities for a C-pop Idol Concert
Role
Role
Brand Design, Merch Design
Brand Design, Merch Design
Timeline
Timeline
Spring 2025
Spring 2025
Tools
Tools
Figma, Adobe Illustrator, Adobe Photoshop
Team
Team
Sole Designer
Context
For over five years, I have collaborated with Lixikan’s fan community on design projects ranging from posters and headers to event banners. In 2025, I was invited to take on the full visual branding for his birthday concert, which was attended by over 500 fans. This project was my transition from one-off promotional assets to a cohesive, full-stack identity system — spanning stage visuals, merchandise, digital campaigns, and environmental graphics — ensuring a unified and memorable experience for fans.





































Final Reflection
Final Reflection
Designing for Lixikan's birthday concert was a very rewarding experience. Having worked on posters, headers, and smaller-scale visuals for his fan community for over five years, stepping into the role of creating a full visual identity for the 2025 concert was both exciting and challenging.
What stood out most to me was seeing the way fans interacted with the work. From videos and photos posted on social media following the concert, I delightedly watched people take photos in front of the banners, pose with merchandise I had designed, and engage with the visual elements I had spent weeks building. It was deeply moving to see design not just as something that lives on a screen or in a file, but as an experience tied into a real, live event attended by hundreds of people. The concert came alive in ways I hadn’t anticipated: the graphics amplified the atmosphere, the colors tied into the stage presence, and small details like typography and patterns was able to unify the whole concert.
And in conversations with the fan organizers, I gained a deeper appreciation for how design decisions resonate emotionally within a community, such as why certain motifs mattered, and why creating a unified identity could elevate the experience for everyone involved.
Designing for Lixikan's birthday concert was a very rewarding experience. Having worked on posters, headers, and smaller-scale visuals for his fan community for over five years, stepping into the role of creating a full visual identity for the 2025 concert was both exciting and challenging.
What stood out most to me was seeing the way fans interacted with the work. From videos and photos posted on social media following the concert, I delightedly watched people take photos in front of the banners, pose with merchandise I had designed, and engage with the visual elements I had spent weeks building. It was deeply moving to see design not just as something that lives on a screen or in a file, but as an experience tied into a real, live event attended by hundreds of people. The concert came alive in ways I hadn’t anticipated: the graphics amplified the atmosphere, the colors tied into the stage presence, and small details like typography and patterns was able to unify the whole concert.
And in conversations with the fan organizers, I gained a deeper appreciation for how design decisions resonate emotionally within a community, such as why certain motifs mattered, and why creating a unified identity could elevate the experience for everyone involved.
Client Work
李希侃生日会: Cohesive Visual Identities for a C-pop Idol Concert
Role
Brand Design, Merch Design
Timeline
Spring 2025
Tools
Figma, Adobe Illustrator, Adobe Photoshop
Team
Sole Designer
Context
For over five years, I have collaborated with Lixikan’s fan community on design projects ranging from posters and headers to event banners. In 2025, I was invited to take on the full visual branding for his birthday concert, which was attended by over 500 fans. This project was my transition from one-off promotional assets to a cohesive, full-stack identity system — spanning stage visuals, merchandise, digital campaigns, and environmental graphics — ensuring a unified and memorable experience for fans.
